Asterisco* - Design, Photography & Marketing

Almost 3 years ago along with Helga, we started The Foodies’ Kitchen in the spirit of sharing recipes between friends and ourselves. As we are closing in on our third anniversary, we wanted to do a big makeover. We started this journey with this logo:

Now we welcome the new year and we are starting with a brand new look. Here’s the story behind how we came to this version of the logo:

The history behind this new logo is close to our hearts. When we started The Foodies’ Kitchen, Kristen (Helga’s little girl) was just 17 months old. Now at age 4 she is a very important and active part of our kitchens. Kiki, as friends and family call her, loves being in the kitchen… especially helping out with her very own whisk. So, when we decided to brainstorm for the new logo we knew that kitchen tools (the whisk) had to be part of it. Now, our little foodie helps us out more and more every day, to the point that she’s choosing some of our recipes – specially the flavors around cupcakes and assisting with the sprinkles.

For the site’s icon (that doubles also as bookmark icon for iOS devices), we wanted to keep it along the same line of design from the logo, but given that it was going to be seen at a much smaller size, we kept the name out of it and decided to feature our whisk more.

Along with the new logo, we have a new WordPress theme in place. In this case is a theme by elemis. With this theme we can give our users a faster site with less plugins to load, a more efficient search engine (now powered by Relevanssi) and a responsive theme – which means that you will be able to look at the full site whether you’re on your desktop/laptop, tablet or phone. Also, we are using the Jetpack sharing tools, so the users can share the posts through Facebook, Twitter, Google+ and Pinterest, but also email the post and print it right from the site. No extra plugins needed.

After changing the site, we also changed the look for our Twitter, Google+, LinkedIn, Pinterest and Flickr profile pictures and cover pictures to match the new look. You will also notice, that all the cover pictures are the same. This is because we offer a Desktop Calendar every month, so now we are going to feature that picture as the cover picture around all the social media profiles. It is important to be consistent with the new look all around the site.

Twitter

Google+

Now, for Facebook, we also updated our Facebook page to match the new logo and images, including the icons for our three applications: Pinterest, Twitter and FOODILY. We wanted to integrate all the social media services that we have our profiles set up.

Facebook

All around, we did a complete revamp of the image. The refreshment resulted in new fans and a new force behind The Foodies’ Kitchen.

Agro Marialinda is a business that exports guatemalan Croton shrubs. Colorful and extremely adaptable to exterior gardening, Croton have colors ranging from yellow to green and orange to bright red – it’s colors increase their intensity with optimum lightning. Agro Marialinda exports Croton in tip cuttings, stranded, grounded and in shaped layers.

The project included logo development and a site that would fit their needs: an online visual catalog of their products, a look to their nursery and location, as well as a friendly contact form for interested clients.

For the Logo, we wanted a logo that would not work for online viewing but also would translate well to printing for both business cards to shipping boxes.

After careful study of their product portfolio, we decided to do a vector close-up of the Croton shrubs – that same logo detail would be used as the site’s icon.

For the site, giving the changing times and different devices used to visit websites, we decided that we would work with a WordPress installation that would be responsive. After deciding on the Avada Theme at ThemeForest, we worked together to work through the details of the site to match their needs, including the online catalog.

The site will also feature a sister spanish version, which we will launch soon!